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Today I was visiting with a web designer and graphic artist that I’m pleased to know. I was picking his brain about his pricing strategy, and he was picking my brain about SEO.

I do SEO, and I actually kick some serious buttocks on search engine ranking and search marketing. I don’t usually think about the process or the method, or the technique of what I do when I’m optimizing a blog or a website.

In an effort to break what I do down, I want to create a free eCourse on search engine optimization. And I want to deliver the lessons in a variety of ways, so as to hit multiple learning styles.

If you would like to join in the fun and take a free ecourse on how to optimize your own site, click the words “Click Here” in the green box at the top of the page and join the mailing list!

This will be a Search Engine Optimization basics course. There will be more advanced lessons available free to Coaching Club members. I may make said course available for purchase by non-members. We’ll see.

In my recent foray into testing out my own theories about Search Engine Optimization (SEO) I’ve settled on a premise that appears to be a rumor turned true.

Google after the last PageRank update, did another update a day later - downgrading folks who accept sponsorships for links, posts, reviews, etc.  Basically anything that competes with Adsense.

This makes sense, when you think about it - Google gets paid for clicks, not views of their ads.  As does the owner of the site hosting the Adsense.  When competing advertisers, who often pay better, draw more clicks, and a greater percentage of the page layout real estate - it puts less money into Google’s coffers.

Whether it sucks for your Page Rank or not - It makes business sense when you look at it from the perspective of Google as a corporation.

Which brings to mind another point - for those of you who do ads on your sites - which makes more business sense for you - playing the PageRank game or the other advertisers that Big G is afraid of?  Which pays you more big green?